Full Job Description
Position Overview
Are you a creative thinker with a passion for storytelling? Do you have hands-on experience in developing and executing digital content strategies? If so, we invite you to apply for the exciting position of Digital Content Strategist at InnovateTech, a leading technology solutions provider located in the heart of Allentown, Pennsylvania.
About InnovateTech
At InnovateTech, we believe in the power of technology to transform lives and business. With a commitment to innovation and excellence, we are dedicated to providing cutting-edge solutions that make a difference. Our dynamic team is composed of forward-thinking and inventive individuals, and we pride ourselves on creating an inclusive and collaborative work environment.
Job Details
As the Digital Content Strategist, you will play a pivotal role in driving our content initiatives across multiple digital platforms. You will help enhance brand visibility, engage our target audience, and contribute significantly to our overall marketing strategy.
Key Responsibilities
- Develop, execute, and optimize a comprehensive digital content strategy that aligns with our company goals.
- Collaborate with cross-functional teams, including marketing, design, and product management to ensure content consistency.
- Manage and analyze content performance on various digital channels to inform future strategies and initiatives.
- Stay current with industry trends and emerging technologies to ensure InnovateTech stays ahead of the competition.
- Create compelling and engaging content for our website, blogs, social media, email newsletters, and other digital platforms.
- Utilize SEO best practices to optimize content for search engines and enhance organic reach and visibility.
- Conduct audience research to better understand customer pain points and tailor content accordingly.
- Work closely with our analytics team to measure the effectiveness of content initiatives and report on key metrics.
Qualifications
The ideal candidate will possess the following qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 3 years of experience in digital content strategy, content marketing, or a related position.
- Strong understanding of SEO principles and experience using analytics tools (Google Analytics, SEMrush, etc.).
- Exceptional writing, editing, and storytelling skills, with a keen eye for detail.
- Proficiency in content management systems (CMS) and digital marketing tools.
- Ability to manage multiple projects simultaneously, with excellent organizational and time-management skills.
- Strong interpersonal skills and the ability to work collaboratively in a team-oriented environment.
Why Join InnovateTech?
Working at InnovateTech means being part of a company that values innovation, creativity, and collaboration. We offer a competitive compensation package, comprehensive benefits, and a vibrant work culture that encourages growth and development.
Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive medical, dental, and vision insurance.
- 401(k) retirement plan with company match.
- Generous paid time off and flexible work arrangements.
- Professional development and training opportunities.
- Fun company events and team-building activities.
About Allentown
Allentown, known for its vibrant arts scene and rich industrial history, is a city that blends tradition with modernity. Living and working in Allentown means easy access to a variety of recreational activities, dining options, and cultural events. Enjoy the beautiful parks, museums, and festivals that make this city an exciting place to live and work.
How to Apply
If you believe you have the skills and passion to excel in this role, we invite you to submit your resume and portfolio (if applicable) through our careers page. We are excited to learn more about you and how you can contribute to our mission at InnovateTech.
InnovateTech is an Equal Opportunity Employer
We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds to apply and appreciate your interest in being part of our team. Join us at InnovateTech, where your ideas can truly make an impact!